Denotation: This horror poster has a colour photograph of a young, beautiful high school girl sitting on top of a table which is evidently crushing a hand which can just about be seen. She is looking directly at the camera whilst at an angle on the table-because of this angle, her skirt just about covers her thighs and making her look very seductive. However, because she is wearing a school uniform she also comes across as innocent-the books she is holding dramatically adds to this effect.
The shot used is a long shot which shows the full length of her body on top of the table including her legs which are dangling off. In the background there is a chalkboard hung up on the wall with the words ‘HELL YES!’ drawn onto them. The chalkboard its self is dark grey whilst the wall is a very dirty cream colour, the floor is also a dark grey with discoloured patches especially directly under the table.
Beneath the woman is the film title-‘Jenifer’s Body’. All the letters are in serif and are all capital letters in bright red with an outer deep red highlight. Even though the letters don’t jump up and combine with each other, they do have ‘curls’ at the end of each letter. Because the mixture of the red used go together very well it reminds me of ‘blood’ which connotes that the movie is going to involve a lot of blood and be a horror. The character is wearing a top which is also red. Her cleavage can also be seen which would deeply appeal to a male audience as this combination connotes that she is very seductive and gives the hint that she is going to play an evil school girl. She is also wearing red high heels and red nail varnish which adds to this seductive effect and intensifies it.
The cover line which relates to her says
‘She’s evil… And not just High School Evil.”
This straight away takes away the image that we had of her being a ‘sweetheart’ or a ‘model student’ as it really reveals her character. Even though there are just a few words this connotes that she herself isn’t going to be the one that’s end up dead, but will be committing the crimes. This is true because in the movie she a teenage serial killer who kills her fellow male classmates. We get the impression that she is a sexist because the hand that she is sitting on does not have nail varnish so connotes that she only kills males and this correlates with our impression.
When I have considered all of the points, I would suggest that the most likely target audience would be male and female teenagers who would have an interest in horror movies with a twist and soft side to it. They would also be interested in the generic American stereotypes that the ‘most popular’ people were the ‘most beautiful’ people.
By Beatrice Adong-Otim
By Beatrice Adong-Otim
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