Saw 3D Teaser Trailer
The Saw 3D teaser trailer begins with a green screen, telling the audience that this teaser trailer has been approved for "APPROPRIATE AUDIENCES"; which is written in block letters to emphasis that the contents of this teaser trailer is not suitable for any age. In the green screen, it tells us that the film being advertised is rated "Restricted" and that viewers under the age of 17 should be accompanied by an adult or guardian that is of age. The fact that this green screen provides all of this essential information, shows that they are doing their job of trying to protect unsuitable viewers from the contents of the film, as well as helping parents decide whether the images shown in the film are appropriate for their children. The green screen lasts for about 6 seconds, giving the viewers sufficient time to read the text.
The teaser trailer begins with non-diegetic spoken dialogue, which we later realize is Jigsaw Killer aka Misnomer speaking. The tone of Misnomer sets the tone and mood of the teaser trailer as he has this deep, vindictive, malevolent and guiltless tone. There's a quick flash of a fuzzy TV screen, which is replaced by a black screen with text saying ' Every Master Craftsman' ; the text in this black screen grows, so its almost as if its coming straight at you. A straight cut from the black screen to a long shot of what looks like a garage with a care that is being fixed, is seen. Behind the car there's a long shot of a man; the low key lighting doesn't reveal his face. The male voice starts to list 3 words and with each word their is a shot to represent it. (1 )"FEAR": As the teaser trailer progresses, we see a mid-shot of a woman in blond hair. The mid-shot reveals that she is tied to something, as her arms are spread and stretched out and as her muscles are contracted. Using a woman with blond hair stereotypically suggests that she is dumb, naive, an easy target, hence explaining why she might be in this situation. The reaction shot of this woman reveals that she is afraid, due to her NVC. A fade transition is used to go onto the next shot. (2) "SUFFERING" : A side mid-shot is revealed of a man who has bruises and tattoos going down his arm. The reaction shot also shows that he is afraid and that he is trying to escape, as we see signs of struggle. An eye level shot is used which reveals that he sitting in a car witch shattered glass. By using an eye level shot, intensity and tension is created as its as if the man is looking straight at us (the audience, the viewers viewing the teaser trailer). A fade transition is used to reveal the next shot. (3) "DEATH" : A high angle shot is used to expose two people (two shot) struggling to hold onto chains, to prevent them (two people) from falling into the multiple numbers of spinning blades. The use of the rhetoric feature of triplets (triadic structure) and listing, persuades the audience to go to the cinema and watch this movie. as well as creating tension and suspense. Throughout the lighting in the shots mentioned above are in low key, which fits the dark nature of this film as well as the character Jigsaw Killer aka Misnomer. Non-diegetic music is heard throughout this dark part of the teaser trailer; this is only specifically heard every time there is a transition to a black screen with text on it. Diegetic sound is explored with the characters screams.
A pan of the top of a high building (crane shot) is shown which is then quickly interrupted by elliptical editing, which reveals an establishing shot of this new location with loads of pedestrians walking around. The establishing shot is used to set the scene and reveals what looks like some sort of business/ accounting building society. The establishing shot also brings back some sense of realism to this teaser trailer, as we are finally seeing light and pedestrians who are freely walking around and not in some life or death situation. We are moving away from darkness and gritty scenes to light; this is short lived. There is a straight cut into a wide shot of a large crowd of people standing outside a shop watching the active window display. The teaser trailer goes back to its dark nature and with this the non-diegetic music which builds into a crescendo, therefore causing a climax in tension. A high angle shot of a man in a cage reveals him reaching out to pull a chain, which in fact is a leaver and opens up the bottom part of the cage making him hold on to the metal bars of the cage to prevent him from falling into blades facing upwards. A zoom of the upright blades are shown to show how sharp they are and consequently the music also becomes sharp. The blond haired woman is shown again, this time in a long shot which shows her standing upright with her legs and arms spread put wide. The music speeds as we see some sort of machine with a sharp pointy blade heading towards her at full speed. What the large crowd of people were seeing on the window display is shown to us. Diegetic sound is heard of the man screaming and struggling to push a spinning blade that is pushing its way towards him. The mans screams and noise coming from the blade creates anxiety and suspense, as we want to know whether the man got hurt or not which makes the audience want to go to the cinema to watch the film as the teaser trailer doesn't reveal it.
At the end of the teaser trailer we see a 3D writing of 'SAW" and a blade cutting through the 'W'. The month of the release of the film is written, alongside a metaphorical cover-line ' THE TRAPS COME ALIVE'.
Daniela Tome'
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