Billy: COVER SKETCH

this is another idea for the magazine cover it is a more conventional alternative to the other design idea

Billy: SKETCH STORYBOARDS NEW AND OLD

this is the original storyboard I drew up we shot the first few scenes will the girl in the room and the parents coming to collect her but these shot were unusable for variose reasons (under exposed, out of focus) there will be a blog post of some of these failed shots

this is the new storyboard for the teaser trailer as you can see the narrative focuses entirely on two characters and the cinematography will be allot more styled and simple i think this will be allot easier to shoot and i think it will tell a better story the shots may be rearranged slightly during editing

Billy: LAYOUT SKETCH (magazine cover & poster) 2

These are some preliminary sketches trying to work out what the cover may look like I used this to work from when I made the photoshop mock up. There are definitely benefits to working in this way by getting ideas on to the paper quickly sketching them then seeing if you can achieve the desired effect on the computer using photoshop each stage helps the next.

Billy: mock-up magazine cover

This is another mock up of what the magazine cover could look like I thought it would be cool if the entire publication looked like an unholy book of spells.

I think this is potentially eye caching as people are used to seeing sleek cover designs on shop shelves so when they see a worn looking book they will be compelled to investigate.

I created worn leather by overlying a worn leather image set to a low opacity over leather that I thought was the right colour and texture I then used basic textures and low opacity to create the look of branded leather the only thing I think may not work is putting cover lines in my interfere with the overall look I could try and work around this by using a font that fits in with the old worn look.

Beatrice: Audience Research Preparation

When starting my Audience Research I was faced with the challenge of coming up with 20 questions which had to be answered by 40 people and all the data collected. The questions that I was asking had to in the long term help me to create my film trailer which would entice viewers to see our film trailer which would then hopefully influence them to be interested in watching the film.

When brainstorming I had to take into consideration questions which would give us brief background information to the people which were answering our survey. For this I asked for their Sex and Age as we would be able to tell whether their personal features would have an effect on the final outcome. I then wanted to know their personal preferences on movies in general and so Questions 3, 4, 5 and 6 all give me this information and also the effect on the final outcome.

I asked Question 7, 8, 9, 11 and 14 so that I would have a Point of View on their knowledge about teaser trailers. This would show us the general importance of teaser trailers to a segment of our target area (16-19) and would contribute in the outcome of our trailer. Question 11 would help us in deciding how long our trailer would be, this is necessary to know as we want to know how long they would spend actually watching a teaser trailer before getting bored. Question 14 will help us as well because it will show what we would definitely need to put into the trailer and the importance of it

To help with the making of our magazine cover I asked Question 10 to show the importance of a magazine in general. I asked Question 13 to also highlight what makes a film poster stand out and so the outcome will determine what we focus on the most.

The rest of the questions are based on the trailer directly and will contribute to the outcome of it.

1. Are you Male or Female?

2. How old are you?

3. Do you enjoy watching Films?

4. How often do you watch films?

5. What's your favourite Movie Genre?

6. Do you prefer British/American horror Movies?

7. Do you take notice of Film Teaser Trailers?

8. Do you think trailers are essential in advertising a Film?

9. Would you consider going to watch a Film based on a Film Trailer?

10. Do you read Film Magazines?

11. How long would you expect a Teaser Trailer to be?

12. What attracts you to a Film?

13. What makes a film poster stand out to you?

14. What makes a good trailer?

15. Do you prefer actual Horror Film or Spoof Films (i.e. Scary Movie)?

16. Which do you find scarier?

17. Which age group do you feel horror films are primarily aimed at?

18. Out of the following upcoming films for the rest of 2009 and in 2010, which would you most likely go and see, based on their trailers?

19. What builds suspense in a thriller?

20. What is it that you like about Horror films?

Beatrice: Audience Research Questions 11-20

We also gathered that our teaser trailer should be under one minute long, however it should be more that 30 seconds. This tells us that this length is long enough to keep a viewer entertained, but not too short as to leave viewers in suspense. What attracts over than 50% of viewers to a film is the teaser trailer and so we have to make sure that our teaser trailer does exactly that and for the poster we have to make sure that the main image also stands out as this is what stands out to 75% of people. When making the trailer, we should include suspense but also include originality and make sure it is an actual horror and not a spoof which includes 'evil humans' and not the paranormal. When filming we are going to take into consideration twisted plots and the music whether it is diegetic or non-diegetic. When we asked about previous horror films, the most popular was 'The Last Exorcism' which we have incorporated into our teaser trailer as we too are going to have a possessed child in our trailer. Before research had started, we decided to have a target audience of males and females aged 16-25 and in our survey everyone voted for the 2 categories-aged 16-18 and 18-25 which is within our age range and so we don't have to change any requirements to our trailer.

Beatrice: Audience Research Results Questions 1-10

From this Audience Research the information we gathered was that we interviewed more females than males and they they were mainly aged 17 years old. With 38 people who enjoyed films we found out that only just over 50% of these people watch films every so often. The genre of our film is horror and only under 25% of people choose it as their favourite genre. Not to our surprise over 75% of people choose American films to British films however just under 75% of people take notice of teaser trailer which is a benefit to us. The fact that 37 out of 40 people find it essential in having a trailer to advertise a film, this shows the importance of our trailer if we want our film to be successful. Also 35 out of 40 people would consider going to watch a film based on a trailer and this highlights that this trailer should attract potential viewers. Not to our surprise however, only 10% of people actually read music magazine.

Beatrice: Audience Research Questions

1. Are you Male or Female?
2. How old are you?
3. Do you enjoy watching Films?
4. How often do you watch films?
5. What's your favourite Movie Genre?
6. Do you prefer British/American horror Movies?
7. Do you take notice of Film Teaser Trailers?
8. Do you think trailers are essential in advertising a Film?
9. Would you consider going to watch a Film based on a Film Trailer?
10. Do you read Film Magazines?
11. How long would you expect a Teaser Trailer to be?
12. What attracts you to a Film?
13. What makes a film poster stand out to you?
14. What makes a good trailer?
15. Do you prefer actual Horror Film or Spoof Films (i.e. Scary Movie)?
16. Which do you find scarier?
17. Which age group do you feel horror films are primarily aimed at?
18. Out of the following upcoming films for the rest of 2009 and in 2010, which would you most likely go and see, based on their trailers?
19. What builds suspense in a thriller?
20. What is it that you like about Horror films?