Beatrice: Audience Research Preparation

When starting my Audience Research I was faced with the challenge of coming up with 20 questions which had to be answered by 40 people and all the data collected. The questions that I was asking had to in the long term help me to create my film trailer which would entice viewers to see our film trailer which would then hopefully influence them to be interested in watching the film.

When brainstorming I had to take into consideration questions which would give us brief background information to the people which were answering our survey. For this I asked for their Sex and Age as we would be able to tell whether their personal features would have an effect on the final outcome. I then wanted to know their personal preferences on movies in general and so Questions 3, 4, 5 and 6 all give me this information and also the effect on the final outcome.

I asked Question 7, 8, 9, 11 and 14 so that I would have a Point of View on their knowledge about teaser trailers. This would show us the general importance of teaser trailers to a segment of our target area (16-19) and would contribute in the outcome of our trailer. Question 11 would help us in deciding how long our trailer would be, this is necessary to know as we want to know how long they would spend actually watching a teaser trailer before getting bored. Question 14 will help us as well because it will show what we would definitely need to put into the trailer and the importance of it

To help with the making of our magazine cover I asked Question 10 to show the importance of a magazine in general. I asked Question 13 to also highlight what makes a film poster stand out and so the outcome will determine what we focus on the most.

The rest of the questions are based on the trailer directly and will contribute to the outcome of it.

1. Are you Male or Female?

2. How old are you?

3. Do you enjoy watching Films?

4. How often do you watch films?

5. What's your favourite Movie Genre?

6. Do you prefer British/American horror Movies?

7. Do you take notice of Film Teaser Trailers?

8. Do you think trailers are essential in advertising a Film?

9. Would you consider going to watch a Film based on a Film Trailer?

10. Do you read Film Magazines?

11. How long would you expect a Teaser Trailer to be?

12. What attracts you to a Film?

13. What makes a film poster stand out to you?

14. What makes a good trailer?

15. Do you prefer actual Horror Film or Spoof Films (i.e. Scary Movie)?

16. Which do you find scarier?

17. Which age group do you feel horror films are primarily aimed at?

18. Out of the following upcoming films for the rest of 2009 and in 2010, which would you most likely go and see, based on their trailers?

19. What builds suspense in a thriller?

20. What is it that you like about Horror films?