Evaluation Question 3

Q3. What have you learned from your Audience Feedback?

After completing producing our teaser trailer, we now had to advertise our teaser trailer in order to receive back feedback. We were expecting to receive positive and negative feedback, however we were not going to make any amendments to our trailer as together as a group we were happy with the final cut and were ready to receive constructive feedback.

We first of all put our trailer on Youtube and named it "DEVIL'S ORPHAN Teaser Trailer" and the description we put was 'Teaser Trailer made by A2 Students for our Media Coursework constructive criticism welcome' and we also added a number of different tags so that it would be easy for viewers to come across our video. We decided to put it on Youtube as a public video so that we would be receiving comments from people who wouldn't give us bias views and also because a wider audience would be targeted as researchers estimate that 100 Million Videos are viewed a day.

We recieved different views of feedback and the first form of advertisement we used was Youtube. We added our video using one of our Youtube accounts and using the Statistics, we found out that the highest percentage of views came via a Youtube Search. This shows the effectiveness of Youtube as even though we personally advertised our video ourselves, people have come across our video themselves via Youtube which highlights the effectiveness of our trailer name and also the tags we used. The 3rd majority of viewers came across our video via other related videos and this tells us that even though releasing a film at the same time as other Film Companies will cause huge competition, this highlights that it could also have a positive effect to us and lead to a wider audience. From advertising our video on Facebook, this also gained us a significant amount of viewers and the Statistics have taught us that the fastest form of advertisement is direct contact as our earliest views came from Facebook. Demographics shows us that the most popular Gender for all age groups was female, with double that of male viewers being female.

This tells us that online advertisement works better with females, however our trailer's most popular audience was Males aged 13-17 which comes as a surprise to us because our target audience was for the ages 16-25. Because this isn't our target audience, this teaches us that even with audience research-the results may not come out accurate as it is only an estimate. For future reference, we have learnt that we would have to use a wider range of people to to research on and maybe different forms of collecting research including primary and secondary research. The second form of advertisement we used was posting a link on Facebook, we assumed that people would give feedback free willingly, however to our suprise we only receive 2 comments and one 'like'.Straight away, this taught us that to receieve feedback, we would have to directly ask people to comment as otherwise we wouldn't receive a wide range of views. The first comment was very motivating as the female complemented our video and said that she 'jumped at the end' which shows the similiaritites to that of a normal horror teaser trailer and it was what we wanted the effect to be.

I then started to ask people personally to comment on our video and this lead to our Youtube viewings going up straight away and more comments were posted on our Facebook link. The first highlighted comment was a female view and it was positive and negative feedback, which was intrestingly liked by 3 other different females. This highlights to us that females give descriptive feedback, however at the same time it also shows they are more reluctant to just 'like' a comment and not give feedback. The second highlighted comment is a male viewer and he adds that the 'actor is real fineeeee :)' and this shows that fans will watch a film just because a certain actor/actress is starring in it. This has taught us that by getting an actor/actress whom is popular with our target audience, more viewers will be attracted to our film overall and it will create more of a buzz around our film. The third highlighted comment is just the reaction we was looking for-'oh my God the end gave me a heart attack :O', The fact that our trailer is a horror, we aimed to get the viewer interacted and also scared so this comment shows that we have achieved our aim.



In addition. we also got a female viewer who unexpectedly posted on my wall her feelings towards the trailer and she was expressing how the ending of our trailer where the actress screams really shocked her as she didnt expect it. This came as a suprise to us as we weren't expecting any other comments to come without asking people for the, however it does show that viewers are willing to give back feedback if their truly in state of shock and at first we assumed that she was being a sterotypical 'female' that we expected to be scared but then a male also liked the comment which tells us that males and females are effected by this dramatic sound, which is what we were looking at.



Our Youtube comments were some how similiar with 3 different people also saying how the ending made them jump and 2 different people saying that it looked professional which is really encouraging. The first highlighted comment is of a viewer who believes that it would have been more effective if the gaps when the girl is being delivered were more longer. This is something we would take into consideration as we noticed that because the music is low, having slow shots towards the end of the trailer could lose the attainted attention of some viewers.

Overall, we were pleased with our audience feedback as we received positive comments as well as negative comments. We weren't too sure if people on Facebook which was one of our main forms of advertisement would reply with a wide variety of feedback but because we noticed that we would have to personally ask people for their feedback, which we did-we got feedback which we were happy with.

Feedback is very important as knowing what a viewer-wether they are part of your target audience or not, is usefull as they may be able to impact the final outcome. This is especially vital for a film which is making a film for an audience which they are not in, for example our target audience is for males and females aged 16-25 and people at such ages are likely not to be working in the actual company so their feedback will be needed for the film to be successful.