Evaluation Question 2

 

 How Effective Is The Combination Of Your Main Product And Ancillary Texts?

We used the font ‘Times’ throughout the construction of our teaser trailer and supporting texts, in particular the name of the film, this gave the film a more traditional feel rather than having an extravagant font that has blood spatters across it that would emphasise the gore aspect of the film which is seen in titles such as ‘House of the Dead’ which specifically target a younger market because although the is blood seen on the girls dress in the magazine cover our film concept is leans towards the psychological horror or thriller genre that may have a broader audience that ranges up to an older market that may be put of by other films overtly gratuitous and graphic content. 

 

This doesn’t mean we didn’t make an effort to make the text interesting and more suited to a horror film a great deal of time was spent on making the font look dilapidated and worn a look that was carried on through all three products created and even extended to the magazine mast head.

                   

The text used on the poster seen directly above which is essentially the official logo for the film devils orphan is also used as it is in the trailer bares some relation to the text used for the magazine this creates continuity but allows for a different arrangement I also decided to make the magazine mast head textured and worn to make the cover look like a complete piece and make the edition look like it’s an exclusive because it has synergy between the film company and magazine where other magazines may not have the licensing to present the film in such a complete packaged way. This gives the reader the impression that the magazine has a special relationship with the film and therefore will have more insight and details into making of the film.

                                            

Another way I created synergy between the products is by the using a stained wall in the background of the magazine cover, which the teaser trailer also features and to a lesser extent in the poster.  One thing we decided from the very beginning is give the poster and teaser trailer a vignette effect which bled into the magazine cover we managed to achieved this with the supporting texts but didn’t quite get it right for the trailer, this was to give the film a low lit closed in feel but its also a horror movie convention especially in poster design.

Another important but very different part of continuity in media is branding and logos we came up with the evolution productions logo while designing the poster and subsequently used it in the beginning of the trailer.

                

                

For the trailer we put an effect on the logo in Photoshop called outer glow and made it grow in size to give the effect its coming towards the viewer a dramatic technique used by most film production companies to add impact to what the text says to the audience, this sort of technique was used in the first ever publicly projected film made by French film makers and brothers Louis and August Lumiere who invited an audience to view a film of a steam locomotive pull into a train station towards the camera, as the train drew near the reaction was from the audience was to run for there lives away from the screen, this has seemingly filtered down and evolved with the invention of 3D cinema.

                

we presented the logo differently because in the teaser we want it to be seen in order to ‘plug’ the production company which could interest potential cinema goer who likes previous films made by them, where as in the pint media we wanted the logon to not interfere with the aesthetics or draw the eye towards it, which is the general line companies take when placing there logo small and at the bottom of the poster. This artistic styling gives the film an over all dark atmosphere.