Beatrice: Different Ways Of Possible Promotion

Promoting our teaser trailer is what we have to do effectively to reach our target audience and enable them to acknowledge our trailer. As a group we brainstormed ways in which we could advertise and the only ways we could come up with was word-of-mouth-this would include promoting using print outs like posters. Having discussed this, we realised we would need other forms of promotion and so we did research into this.
The different techniques we found out about were;

• In Theatres-Poster, Slideshows, Standees
• Television and Radio
• Internet-Websites, Viral Marketing
• Print-Advertisement in Newspapers and Magazines
• Merchandising
• Promotional Tour

After looking at this list, we thought that the most effective form of promotion for our group would be to use the Internet, in particular Viral Marketing as we have access to this. The most efficient form of viral marketing that we would use would be Youtube as we would upload our video via this site. With over an estimated 2 Billion viewers a day, our video will be exposed to a wide audience which will generate feedback from a diverse audience which should give us a spectrum of different responses. By including numerous tags, this will in itself help promote the video as these key words will help viewers come across our video easier. We however will not just depend on this chance and so we will use Facebook to also promote the video. By promoting the video on Facebook, this gives us direct contact with the viewers and this will give us a more detailed and specific analysis of our trailer. Because posting links on Facebook are not private, this will also enable other viewers to see the video and also comment their views, which is expanding our audience.

If we didn't lack money as a resource, there would be forms of promotion which would be more effective than the ones which we have used. Promotion on TV and Radio's would go alongside the promotion of our teaser trailer as