Daniela Tome : Marketing 'Devils Orphan'

Marketing 'Devil's Orphan'

The Four P's

When thinking about how our film will be marketed, elements of the marketing mix which is often referred as the 'Four P's' needs to be taken into consideration. 

Product - Is the merchandise that is being sold or being put on the market for consumer use.

Price - The monetary value given to the product that is being sold, which the consumers have to pay for to obtain the product.

Place- Is the location of where the consumers can purchase the product, this can be via physical stores as well as virtual stores over the internet.

Promotion- Is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision. Promotion has four distinct elements which also need to be taken into consideration :

1. Advertising
2. Public Relations
3. Personal Selling
4. Sales Promotion 

The product that we are trying to get across to a wide audience is our teaser trailer 'Devil's Orphan'. Our product can be viewed many ways for example, through 'Youtube' and 'Facebook'. 

 

Example 1 - Teaser trailer made available on Youtube for a wide audience to view.

Example 2 - Our teaser trailer has been made available to watch on Facebook, using Beatrice's account.

Once the audience have viewed the teaser trailer, it will be likely that some of them would want to go out and watch the full movie. If we were distributing our films in cinemas then we would distribute to cheaper cinemas, simply because of the fact that we are a new and small production company and we need to give the audience time to adjust to us and the styles of film that we produce. If were were to distribute our films to prestigious cinemas such as Odeon and Apollo, then we would make a loss in profit if viewers didn't enjoy the film. We would distribute our film to Cinema's such as Cineworld Cinemas and Peckham Multiplex, with ticket prices ranging at £3.00- 4.50.

 

Example 3 - Cineworld Cinemas

 Example 4 - Peckham Multiplex Cinema

We would make use of cross media and technological convergence, for example our audience would be able to experience 'Devils Orphan' through various platforms such as DVD, Blu-Ray, Cinema, I-Pod, Laptop, TV, the internet, X-box and I-Tunes. We would only be able to this once we've been established and start to make a massive profit which would allow us to use these forms of promotional strategies. 

 Examples 5-8 showing the logo's of the platforms that we would use to make available for audiences to watch our movie on. Our movie would be purchased online in I-Tunes for around £6-7.

In terms of promoting our product we would use many different ways to do this to increase awareness of the film and sales:

• Advertising- promoting through London transport. This would be very effective as a heavy percentage of the public make use of public transport and as London is also a big city. We would put up our poster in train and tube stations, bus' and bus shelters, DLR stations etc. 

Example 9 - This image shows our horror poster being advertised in London bus shelters.

• Public Relations- In terms of public relations we would be able to promote our teaser trailer in many ways for example through press releases which includes announcing our upcoming film through